Problem aware · cold traffic
What Should A Woman Do The Moment Something Feels Wrong? Free 15-Minute Training From A Former Detective Who Has Trained 10,000+ Women.
Full funnel audit · join.soulpunch.us · 20 October 2026
The funnel now works from ad to booked call, and it books calls at about $32 each. The biggest leak is the first step: only 1 in 5 landing page visitors opts in. The second leak is a long calendar form that asks for the same details twice.
Update · 20 October 2026, evening
Still to do: the "Aftaer" typo and the reviews on /apply sit in shared sections, so they need a quick edit in the builder. The Calendly form needs Gloria's login. The price line, cohort date, trainer photos and Gloria's video need her input. Two findings in the first version of this report were wrong and are corrected below: the mobile badge was there all along, and the "empty gap" was an image still loading.
The path a woman takes
84% load the page
Only 19.6% opt in · biggest leak
50% book a call · strong
All 10 booked calls Meta has ever recorded for this ad account landed in this week. Booking tracking was broken on 12 Oct and is now fixed. If the opt-in rate rose from 20% to 30% with booking rate unchanged, the same $322 would book about 15 calls instead of 10.
Keep these
Could you become the woman who helps other women stay safe?and the page closes on the same line.
Seven lenses
A cold visitor knows what this is in 5 seconds: a free training about becoming a certified women's self-defense trainer. The button says Watch the free training
and the popup confirms Free 15-minute training
. Nothing is hidden behind insider language.
Gloria's authority is strong: 18.5 years in law enforcement and 10,000+ women trained. The "Over 10,000 women trained" badge sits above the headline on desktop and mobile, which is right.
The proof is about the class, not about becoming a trainer. Most of the 15 reviews on /apply describe personal change. Only /methodology names three trainers (Jamie, Robin, Barbara), with no photos. One review is about Gloria fixing an order.
Two lines contradict each other: the stats say 1M+ women reached online
while Gloria says My mission is to reach one million women
. The word "Aftaer" is misspelled on /methodology and /book.
There is no reason to act today on any page. Real scarcity exists and is not used. There are 34 call times in the next 8 days (2 on Wednesday). The 3 in-person days with Gloria have limited seats.
Free Training Reveals How You Could Become A Certified Women's Self-Defense Trainer And Help Make Your Community Safer
names the outcome and the audience, and matches the ad. At 19 words it is long for a phone screen. The rewrites below are tighter.
Most cold traffic is problem aware: women who worry about the women they love. The "Be careful isn't enough" section meets them there, which is right. The mechanism, "Peacefully Fierce", is named but never explained on the page. The closing copy drifts to a second reader: Maybe you want to feel more capable yourself
. That speaks to a student, not a future trainer.
Opt-in step. The popup opens with no form for 1 to 3 seconds, then asks for name, email and phone to watch a free video. Result: 19.6% opt-in.
VSL page. The page ends on The Alignment Check Is How That Conversation Starts
with no button. A woman who scrolls past the calendar to read the trainer stories has to scroll back up.
Calendar. On a phone the calendar is a box inside the page that scrolls on its own, and a cookie banner covers it first. Then it asks again for name and email she just gave. It asks for her phone twice. There are 4 open text boxes and 2 tick boxes. The page promises 5 quick questions
, but there are 8 fields.
Tracking. /success fires the Schedule event every time it loads. A refresh, a revisit or a direct visit counts as a booking, and Meta optimises on that event. The pixel logged 45 Schedule events this week against 10 ad-attributed bookings. The Lead event fires when /methodology loads, not when the form is sent.
After booking. /success has good pre-call homework, but no "check your email for the Zoom link", no add-to-calendar button and no reminder to show up on time. Show rate is one of the goals of this engagement.
The ad explains the offer well: 6 weeks live online, 3 days in person, curriculum and scripts, first-class support. None of that appears on /apply or /methodology. It shows up again only on /success, after she has booked.
The booking form asks Financial readiness: pay in full/payment plan
, but no page gives a price or even says it is a paid certification. That question arrives cold and can make her stop.
One promise, start to finish
| Step | What she is promised | Match |
|---|---|---|
| Ad | Become the woman who helps other women stay safe. No badge or black belt. 6 weeks online, 3 days in person, first-class support. Watch the free training. | Anchor |
| /apply headline | Free training: become a certified trainer and make your community safer. | Match |
| Popup | Free 15-minute training. Could you become a certified trainer? | Match |
| /apply body | Same promise, plus "maybe you want to feel more capable yourself". Program format missing. | Drifts |
| /methodology | Watch the video, then a 30-minute call. Format and support still missing. | Gap |
| Calendar form | Asks about money for an offer whose price was never mentioned. | Break |
| /success | 6 weeks online, 3 days with Gloria, first class booked before you certify. | Match |
Mechanisms named: 1 main (Peacefully Fierce), plus the "alignment check" and "Trainer Journey" as process names. That is fine. Readers: 1 main (future trainer), with a second (student) creeping in on /apply. Keep it to one.
Ranked by impact, not ease
Highest impact
Mobile (for your call reminder). Change the button under the form to
Send Me The Free Training.
Highest impact
_ud (DevTools, Application, Local Storage).<script>
document.addEventListener('DOMContentLoaded', function () {
try {
var u = JSON.parse(localStorage.getItem('_ud') || '{}');
document.querySelectorAll('.calendly-inline-widget').forEach(function (w) {
var url = new URL(w.dataset.url);
if (u.full_name) url.searchParams.set('name', u.full_name);
if (u.email) url.searchParams.set('email', u.email);
if (u.phone) url.searchParams.set('a1', u.phone);
w.dataset.url = url.toString();
});
} catch (e) {}
});
</script>High impact
<!-- /methodology and /book: footer code -->
<script>
window.addEventListener('message', function (e) {
if (e.origin === 'https://calendly.com' && e.data && e.data.event === 'calendly.event_scheduled') {
var uri = (e.data.payload && e.data.payload.invitee && e.data.payload.invitee.uri) || '';
try { sessionStorage.setItem('sp_booked', uri.split('/').pop() || String(Date.now())); } catch (x) {}
}
});
</script>
<!-- /success: replace fbq('track','Schedule') with -->
<script>
try {
var id = sessionStorage.getItem('sp_booked');
if (id) { fbq('track', 'Schedule', {}, { eventID: id }); sessionStorage.removeItem('sp_booked'); }
} catch (x) {}
</script>High impact
Step 1: Check your email now for your Zoom link (look in Promotions). Step 2: Add the call to your calendar. Step 3: Be on time. Gloria starts on the minute.Add a 60-second phone video of Gloria saying she is looking forward to meeting her. Split the stacked headline into a heading and a smaller line.
High impact
6 weeks live online with Gloria · 3 days in person to certify · Curriculum, flyers and scripts included · Support until you have booked and taught your first class · Payment plans available.Whether to show the price is Gloria's call. "Payment plans available" alone makes the money question feel expected.
Medium impact
Gloria Speaks With Every Woman Who Trains With Her, add a button
Pick My Call Time With Gloriathat scrolls back to the calendar.
Medium impact
train one million women in person, so it no longer contradicts the
1M+ women reached onlinestat.
Medium impact
Founder of Australia's fastest growing Digital Education Company. It was hidden, but one wrong click in the builder would have shown it to Gloria's buyers.
Medium impact
Gloria takes every call herself, so times are limited. Pick yours while this week is open.If there is a next in-person date, name it:
Next 3-day certification: [date], [city]. Seats are limited to the room.
Medium impact
Copy-ready, Meta-safe
Problem aware · cold traffic
What Should A Woman Do The Moment Something Feels Wrong? Free 15-Minute Training From A Former Detective Who Has Trained 10,000+ Women.
Solution aware · the method
The Peacefully Fierce Method: How Everyday Women With No Martial Arts Background Get Certified To Teach Self-Defense In Their Own Communities.
Product aware · retargeting
Become A Certified Soul Punch® Trainer: 6 Weeks Live Online, 3 Days With Gloria, Your First Class Booked Before You Certify. Pick Your Call Time This Week.
Under 30 minutes each